● Get a real-time snapshot of words being associated with your brand across news sites, blogs, reviews and more. Download it as a PNG.

● Generate a detailed report including the words being associated with your brand, their frequency, and their sources. Download it as a PDF.

● Compare your brand results with a competing brand to see where your strengths & weaknesses lie.

● Run BrandTap before and after an advertising campaign to calculate the effective audience penetration of your message.

● Compare your results over time to see how your brand's persona is evolving.

● BrandTap searches for your brand across various search engines and visits the resultant pages.

● It analyses pages with mentions of your brand, looks for proximal words, and picks out adjectives used to describe your brand.

● The results are displayed in the form of a Brand Cloud, which is a semantic representation of your brand's associations. The stronger a word's association with your brand, the larger it will appear. More on Brand Clouds

● All your searches are archived so they can be revisited anytime, and you can compare results across brands and across time.

● Be as specific with your query as possible. Try to specify the product name and category, especially if your brand name is a common noun, or is present in multiple categories. For e.g. "Apple Macbook" gets results relevant to the product, whereas just 'Apple' will get very generic results. Add the country to get even more specific.

● Customize your search by choosing the kind of sites to visit – blogs, news, reviews or all.

● Customize your results by selecting the number of words to be displayed, assigning colours and excluding common words.

● Run a comparative analysis on results across brands and across time.

● Run BrandTap as often as possible, to facilitate comparative analysis over time so you can see how your brand's perception in the public eye has changed over time.

● You can do more than find associations for brands with BrandTap – try looking for celebrities, books, or even your own name! Playing with it is the best way to discover more about it.